Balance of texture, colour and light

Italian Paint &
Decorative Paint Applications

Going beyond flat paint, we give walls a surface character tailored to the space with marble, stone, concrete, mineral, pearlescent and layered texture effects.

Decorative wall paint application
Decorative Surface Design

We do more than colour the wall; we make it part of the space.

Decorative paint systems commonly referred to as “Italian paint” are applied in layers to create colour transitions, depth, sheen, mattness and textural movement, unlike standard interior wall paint. The product system and application technique are selected according to the intended appearance.

Before application begins, we check wall flatness, existing paint layers, cracks and surface absorbency, and finalise the colour and texture using a small sample. This helps ensure the result works not only with the catalogue colour, but also with the light and materials in the space.

An Important Detail
Decorative paint does not solve the source of moisture in a wall, an active water leak or a structural crack. If such issues exist, the cause must first be resolved and the surface then prepared for application.
Decide with a Sample
Colour, sheen and texture are reviewed before the main application.
Preparation Tailored to the Surface
Primer, filling and sanding requirements are determined according to the existing wall.
Layered Craftsmanship
The effect is created with controlled layers, not a single coat.
Finish to Suit the Space
Matt, satin, gloss or protective topcoat options are planned.
Application Types

The same colour can take on a completely different character with a different texture and light.

The looks below are not names of a single product. The selected effect, product system, application technique and protective finish are defined together.

Mineral & Lime-Effect Textures
Soft Transition

Mineral & Lime-Effect Textures

For modern interiors that call for clouded colour transitions, natural mattness and subtle surface movement.

Venetian Plaster & Marble Effect
Depth and Movement

Venetian Plaster & Marble Effect

A more refined and layered appearance created with thin coats, trowel movements and, if desired, a polished finish.

Stone, Concrete & Travertine Effect
Texture-Focused

Stone, Concrete & Travertine Effect

For feature walls that need more pronounced surface movement, a natural mineral appearance and architectural character.

Pearlescent, metallic and special effects can also be applied.

Metallic reflections, silk-like pearlescent transitions, aged or patina effects and project-specific surface combinations can be added to the scope after sample testing.

Service Scope

We focus on correct substrate preparation as much as the decorative appearance.

The scope of work is finalised after the site survey according to the existing wall condition, selected effect, application area and required level of final protection.

Site Survey and Surface Analysis

Wall flatness, existing layers, cracks, absorbency, signs of moisture and surface issues that may affect the application are checked.

Colour and Texture Consultation

Colour tone, texture intensity and sheen level are determined with the furniture, flooring, lighting and natural daylight of the space in mind.

Sample Application

Before the main application, the selected system is prepared on a small sample surface so that the colour, trowel movement and finish can be evaluated together.

Surface Preparation

Repairs, filling, sanding, primer and base coats are applied where required to create an even substrate for the decorative finish.

Decorative Finish Application

Depending on the selected effect, layers are applied in a controlled way using a trowel, spatula, brush or specialised tools.

Final Finish and Protection

Depending on the product system, polishing, wax, varnish or a suitable protective finish is applied; masking is removed and the surface undergoes a final inspection.

Our Work Process

Controlled application from sample to final protective coat

Decorative paint is not simply a colour application like standard roller paint. The result depends on managing surface preparation, waiting times between coats, hand movements and finishing processes together.

01

Site Survey

We measure the application area and determine the existing condition of the wall and the preparation work required.

02

Colour & Texture Selection

We select the colour family, texture movement and matt/gloss level together to suit the space.

03

Sample Approval

We apply the selected look to a small sample surface and approve it before moving on to the main wall.

04

Surface Preparation

After protection and masking, we complete the required repairs, filling, sanding, primer and base-coat work.

05

Layered Application

We apply the decorative layers in the sequence required by the selected technique, controlling drying between coats and the surface movement.

06

Finishing & Handover

We apply the required protective topcoat, complete detail touch-ups and cleaning, and prepare the surface for handover.

The Right Substrate, the Right Result

The quality of decorative paint begins not with the final coat, but with the preparation underneath.

The following operations are included in the application plan as required by the condition of the surface. Rather than adding unnecessary layers, we proceed according to the needs of the selected product system.

Protection of furniture, flooring and fixed elements
Local repair of cracks and surface defects
Filling, sanding and application of a suitable primer
Preparation of the required base colour or background coat
Controlled application of decorative coats
Spatula, trowel or brush work according to the selected effect
Wax, varnish or protective finish where suitable for the system
Detail touch-ups, cleaning and final surface inspection
Application Areas

There is no need to cover every wall; highlighting the right surface is often enough.

Decorative paint is often used on focal points such as TV walls, entrance halls, headboard walls or reception walls. If a more cohesive look is desired, the same texture can also be applied to larger surfaces with different tonal intensities.

The system used in wet areas or areas requiring frequent wiping is assessed separately; decorative finishes are not a substitute for waterproofing.

View Application References
TV and Feature Walls
Decorative applications that highlight a single surface in living rooms and living areas.
Headboard Walls
Bedroom surfaces with softer tonal transitions and calmer textures.
Entrances and Corridors
Niches, entrance halls and circulation areas that create character at first glance.
Office & Reception
Reception, meeting-room and executive-office walls that support the corporate identity.
Shop & Showroom
Surfaces that provide a strong backdrop without overpowering product displays.
Cafe & Restaurant
Decorative walls with stone, concrete, mineral or aged effects suited to the concept of the space.
Frequently Asked Questions

Questions About Italian Paint and Decorative Paint

For decorative surfaces, the existing condition of the wall and the selected finish are as important as the product name. For this reason, we define the exact system and scope of work after the site survey and sample stage.

Do you have another question?

In everyday use, “Italian paint” is a general term used to describe decorative wall finishes and effect systems rather than a single type of paint. Venetian plaster, marble, stone, concrete, mineral, pearlescent or metallic looks can be achieved with different products and application techniques.

In many cases, yes; however, the soundness of the existing paint, wall flatness and surface absorbency should be checked. If there is blistered paint, cracking, significant surface irregularity or layers that affect adhesion, the necessary preparation is carried out before application.

This depends on the selected product system and final protective coat. Some surfaces are suitable for light cleaning with a damp cloth, while some decorative textures are more delicate. In areas where frequent cleaning is expected, an appropriate protective finish should be planned from the outset.

The colour and overall texture direction are defined with the sample; however, because decorative paint involves hand application, natural variations may occur in trowel movements and tonal transitions. This variation is part of the character of the surface.

The duration varies according to the area, surface preparation, number of coats required for the selected effect and drying time between coats. After the site survey and sample approval, an estimated duration is shared together with the application sequence.

Pricing is not based on square metres alone. The existing wall condition, required repairs and sanding, selected product system, texture intensity, number of coats, surface height and protective finish all affect the scope of labour.

Local touch-ups are possible on some textures; however, because of the hand-applied finish and colour movement, it may not always be possible for the repaired area to blend completely into its surroundings. If necessary, a larger panel or wall surface may be refinished.

Only if the selected product system is suitable for that area. Decorative paint or plaster is not a substitute for waterproofing. On surfaces exposed to continuous water, such as inside showers, the technical suitability of the product and the underlying construction details must be checked separately.

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